I have worked in the nonprofit world in the past. In nonprofits fundraising and volunteering time are the two essentials. When it comes to fundraising donor communication is critical. I have spoken in the past of the importance of staying in constant touch with clients – whether business clients or donors but I haven’t discussed what you’re “supposed” to say.
We always talked about the “toolkit” – ie: what you had to offer that made you different or would inspire confidence in your organization.
If you are a business (or nonprofit) one part of your toolkit could be instant messaging – an enterprise instant messaging network that your clients could partake in could set you apart from the pack.
On the reverse – when you are picking your IM client you should look at their toolkit as well.
Brosix stands out from the crowd when you are considering your options for enterprise messaging. It has a Whiteboard feature that has won awards in terms of features. That feature along with other collaborative features such as screen sharing and cobrowsing will give you a leg up on the competition.
Other features abound for Brosix – check out http://www.brosix.com for a full listing!