When is IM needed?
Instant messaging is an extremely important facet of my communication life. I use it to keep in touch with friends, communicate with bosses and colleagues, and to stay in touch with my wife. My wife, friends, and I communicate throughout the day via instant messaging programs because it allows us to help each other, communicate about plans, or otherwise discuss things while we work without ringing each other on our cell phones.
Communicating with bosses and colleagues via IM is important as well. My boss is on conference calls or in meetings virtually all day. The only way I can get an immediate response from her without interrupting one of those meetings is to IM her. My colleagues are often doing similar things as well and I chat with them via the same method. I also work alongside a number of other people in side projects that can often demand my attention briefly during the work day which is why I use IM with them as well.
Not to mention the fact that companies, campaigns, etc. can use instant messaging to avoid discussing information that could be stolen my competitors, requested for discovery filings in lawsuit, or entering the public record.
All of these reasons and more are why instant messaging should be used in every day life – both personal and private. Check out Brosix Enterprise Messaging for a great enterprise messaging client that can help you communicate better.